| Type | Common sizes | Layout | Usual height rules |
|---|---|---|---|
| Inline (linear) | 10×10, 10×20, 10×30 | One side open to the aisle, neighbors on both sides. | Back wall usually up to 8 ft; side dividers about 3 ft; displays over 4 ft tall kept to the back half of the booth. |
| Corner | 10×10, 10×20 | An inline booth at the end of a row, open on two sides. | Same height rules as inline in most shows. |
| Peninsula | 20×20 and larger | Open on three sides, backing onto another booth row. | Back wall can be taller in the center; set back from the neighbor line per show rules. |
| Split island | 20×20 and larger | A peninsula that backs onto another peninsula. | Shared back wall; heights follow peninsula rules. |
| Island | 20×20, 20×30, 30×30, 40×40 and up | Open on all four sides. | Full-height structures and hanging signs, subject to the show's height limit and approval. |
Rules differ by show. Check the display rules in your exhibitor manual before you approve a design.
Picking a size
- Count the staff on duty at once. Two people fit a 10×10; four to six need a 10×20 or more.
- List what must fit: demo stations, a meeting table, storage, and product.
- Leave open floor so visitors can step in off the aisle.
Questions
What is the most common trade show booth size?
The 10×10 inline booth, which is 10 feet wide and 10 feet deep with one side on the aisle.
How tall can my booth be?
It depends on the booth type and the show. Inline back walls are usually limited to 8 feet. Island height limits are set by each show, often 16 to 20 feet or more, and hanging signs need approval.
Where do these rules come from?
Many shows base their display rules on the industry guidelines published by the International Association of Exhibitions and Events (IAEE), then add their own. Your exhibitor manual is the final word.